SHANGHAI: Singles’ Day, once a celebration for China’s lonely hearts and now the world’s biggest shopping spree, opens at midnight on Friday, with millions of shoppers eager to snap up cut-price deals.
At a star-studded event in Shanghai, e-commerce giant Alibaba will count down the clock for the annual Nov 11 event — a 24-hour extravaganza that outsells the US Black Friday and Cyber Monday sales combined, and acts as a barometer for China’s consumer spending.
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