Hong Leong Assurance names new COO

  • Banking Premium
  • Wednesday, 02 Aug 2017

KUALA LUMPUR: Hong Leong Assurance Bhd (HLA) has appointed Loke Kah Meng as chief operating officer effective August 1, 2017.

In a statement Wednesday, HLA said Loke’s role was to drive and execute strategies that were instrumental to HLA’s continuous desire to create and accentuate the key factors to enhance business value creation to further solidify its position as the nation’s top domestic life insurance company.  

In addition, Loke will lead the bancassurance, alternative channels, strategic marketing and product development departments.

He brings to HLA a wealth of experience in senior management level, having worked for over 30 years in key areas such as product marketing and development, bancassurance, business development, actuarial, operations, risk management and stakeholder relations with leading international insurance companies in Malaysia.  

Prior to his appointment, Loke was the managing director and chief executive officer of AXA Affin Life Insurance, where he was accountable for the company’s growth and performance as well as determining the overall strategic direction of the company.

Loke has a Bachelor of Science in Actuarial Science from the London School of Economics and Political Science. He holds a Master of Arts in Finance and Investments from the University of Exeter, and is a Fellow of the Society of Actuaries as well as a registered financial planner.

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