Heineken unveils growth strategy

Managing director Hans Essadi said while it remained leery on the external environment, it would continue to strive to achieve solid performance in the next few quarters.

PETALING JAYA: A growing shift from on-trade to off-trade and the focus on premium brands offering higher margins will be key drivers for Heineken Malaysia Bhd to sustain earnings growth, according to analysts.

The RM5bil market-value company that continued to deliver healthy performance for the quarter ended Dec 31, 2016, told analysts on Wednesday that it would continue to extend premium brands such as Heineken and Guinness and other variations of Tiger White, Anchor and Strongbow cider to consumers since these brands gave better margins.