Aeon BIG appoints Masuda as new MD

Masayoshi Masuda has more than 30 years of experience in retailing.

KUALA LUMPUR: Aeon BIG (M) Sdn Bhd has appointed Masayoshi Masuda, who has more than 30 years of experience in retailing, as its new managing director.

He takes over from Mitsuru Nakata, who relinquished his post on Nov 14, after having spent close to three years as the head of the organisation.

Aeon BIG said Masuda who was the former Maxvalu Nagano Japan’s managing director, has served in the AEON Group since 1983 in various parts of the organisation.

It said Masuda was the best candidate to lead Aeon BIG to greater heights, underpinned by his impressive background and knowledge of the retailing industry.

His entry into the organisation is to identify the strengths and weaknesses of the business structure and focus on strengthening well performing stores. 

Masuda is also expected to re-evaluate and re-strategise stores that do not meet the customers’ needs, to improve Aeon Big’s service to the customers.

These changes are to nuture the growth of Aeon BIG as a company, a business and a brand in order to further strengthen its foothold in the retailing industry.

With the tagline, “Big Choices, Great Value”, Aeon BIG continues to offer a wide range of affordable and quality products to cater to the needs of its customers.

Aeon BIG currently operates 23 hypermarkets and two supermarket outlets.