Perspective Strategies wins Campaign of the Year Award

(4th and 5th from Right) Andy See, Managing Director of Perspective Strategies and Delphine Samain, Senior Brand Manager of Reckitt Benckiser Malaysia & Singapore at MPRA 2016 along with the working team

LOCAL public relations (PR) consultancy Perspective Strategies has won the industry’s coveted Campaign of the Year Award at the recent Malaysia PR Awards 2015/16 (MPRA 2016) for its work with Durex Malaysia to advocate for greater conversations on sexual and reproductive health (SRH) education.

The nationwide campaign themed “Sex Conversations – Making it Mainstream” involved the launch of Malaysia’s first national study on SRH to gauge the level of young Malaysians’ understanding of sexual and reproductive health and use the information to start SRH conversations among the general public.