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Perspective Strategies wins Campaign of the Year Award


Big win: Perspective Strategies managing director Andy See (fourth from right), Reckitt Benckiser Malaysia and Singapore senior brand manager Delphine Samain (fifth from right) and the working team at the award presentation ceremony.

Big win: Perspective Strategies managing director Andy See (fourth from right), Reckitt Benckiser Malaysia and Singapore senior brand manager Delphine Samain (fifth from right) and the working team at the award presentation ceremony.

LOCAL public relations (PR) consultancy Perspective Strategies has won the industry’s coveted Campaign of the Year Award at the recent Malaysia PR Awards 2015/16 (MPRA 2016) for its work with Durex Malaysia to advocate for greater conversations on sexual and reproductive health (SRH) education.

The nationwide campaign themed “Sex Conversations – Making it Mainstream” involved the launch of Malaysia’s first national study on SRH to gauge the level of young Malaysians’ understanding of sexual and reproductive health and use the information to start SRH conversations among the general public.

Advertising & Media , durex

   

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