Celco enters second phase of change towards fully-digital

Maxis Bhd CEO Morten Lundal (pic) has put the house in order after 2½ years at the helm. His work is far from over, as the cellular company braces for more competition. It is entering a new phase where data are supreme and maximising them to push for better earnings becomes key. Lundal shares his thoughts on various issues with StarBizWeek senior business editor B.K.SIDHU.

Is the transformation of Maxis complete after 2½ years?