FOR any telecommunications company (telco), staying relevant to consumers’ needs is one of the important tools to possess in what is a highly competitive industry. DiGi.Com Bhd has been doing just that by being at the forefront of creating apt and catchy promotional/branding activities.
Having invested nearly RM3bil to upgrade its network since 2011 up till the end of last year, the third-largest telco in the country by market capitalisation is now leveraging on the new smooth and consistent mobile Internet network to strengthen affinity and expand its existing 11.3 million customer base via a fresh identity.
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