Significant amounts of work and money go into window displays

Oo of Body Glove reckons as long as a display can attract a customer to stop and look, it has already done its job.

In September 2007, the window display for the Moschino boutique featured only one mannequin seated on a park bench. But it stood out because the mannequin’s companion on the bench looked as if it was formed entirely from fallen leaves.

So fluid was the display, it seemed like a gust of wind had magically blown everything into place.