Rizal: ‘Partnership with the animated characters of Upin and Ipin allows the bank access to the junior segment.’
Hong Leong Islamic Bank launched the Upin & Ipin Hong Leong Junior-i Reloadable Debit Card in August. Its head of strategy and markets Rizal Il-Ehzan tells StarBizWeek's Eugene Mahalingam why it has tied up with Les' Copaque and the response so far.
WHY did Hong Leong Islamic Bank (HLISB) decide to use cartoon characters like Upin & Ipin for its junior debit card?
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