LONDON: A British newspaper launched its condensed and cheaper version on Tuesday in hopes of luring back dwindling numbers of paper readers and resuscitating poor sales.
The Independent, owned by Russian tycoon Alexander Lebedev, launched the spin-off called "i'' — a daily tabloid that shares the main paper's editorial staff, but focuses on news briefs and digested opinion pieces aimed at "time-poor newspaper readers" and younger people.
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