KUALA LUMPUR: Total advertising expenditure (adex) is expected to ease in the second half of 2010 after peaking in the middle of the year due to the FIFA World Cup, said BBDO/Proximity Malaysia group chief executive Jennifer Chan.
“A lot of money was spent on the World Cup and it has come and gone. I don’t think advertisers would be spending as much after that,” she told reporters after BBDO/Proximity Malaysia launched its digital lab here yesterday.
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