Pros and cons of listing a company

FURTHER to my previous article on the importance of pre-initial public offering (IPO) planning, I received a lot of e-mails from members of the public, enquiring on the pros and cons of listing. Many also asked if the timing is right.

Business owners need to be fully aware of the pros and cons of going public before taking this route although it is attractive and seems straightforward. In fact, the process requires thorough planning and a well conceived execution map.