Astro pays higher price for exclusive football league rights

KUALA LUMPUR: Astro All Asia Networks plc has to pay a higher price than anticipated for a new three-year agreement with FA Premier League for the exclusive rights to broadcast Barclays Premier League (BPL) matches in Malaysia, said its Chief Operating Officer Henry Tan.

"Unfortunately, the competitive environment drove the rights prices up. Nevertheless Astro remains committed to provide its customers with more premium content at good value," he said in a statement here Wednesday.