Maxis refreshes Hotlink brand


KUALA LUMPUR: Soon-to-be-listed Maxis Bhd is refreshing its prepaid Hotlink brand for the second time since it was introduced in 1999.

Chief marketing officer Matthew Willsher told a press conference that the exercise was aimed at bringing both the Maxis and Hotlink brands closer together by embedding elements of the Maxis logo into the Hotlink logo.

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