KUALA LUMPUR: Ayamas Food Corp Sdn Bhd is targeting to raise its contribution to 30% of the KFC Holdings (Malaysia) Bhd group’s sales within three years.
This was expected to be achieved through its Sudut Ayamas or “shop-in-shop” marketing initiative which was launched yesterday, as well as a series of new products, KFC Holdings chairman Tan Sri Muhammad Ali Hashim told a press conference yesterday.
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