How different are Malaysian shoppers from those in Singapore? Carrie, Shah Alam
There will always be differences in consumers’ buying behaviour due to demographics, lifestyle, culture, market development opportunity, etc. However, because of Malaysia and Singapore’s proximity, the gap is reduced. We learn from one another very quickly, so much so that consumers in both countries can only benefit. Our distinctions in priorities, demand for halal goods and trends in IT are no longer dissimilar.
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