Prince Court looks to medical tourism for growth

KUALA LUMPUR: Prince Court Medical Centre, which has received an international accreditation, expects to ride on medical tourism for growth following interests from overseas patients in quality healthcare services in Malaysia.

The Joint Commission International (JCI) is an authority on healthcare responsible for accrediting organisations which illustrate and practise high standards of medical care.

Chief executive officer Stuart D. Rowley, said the accreditation would serve as a competitive edge against other private hospitals in Malaysia to further penetrate the health industry market beside having cutting-edge technology for treatment.

“In order for medical tourism to be successful, insurance companies and large corporate organisations are looking for international accreditation.

“That’s why it is imperative that we obtain the accreditation as quickly as possible.

“Besides, we also have many departments that have leading-edge technologies and these will really help put Malaysia on the map,” he told Bernama.

Rowley said despite the current economic situation, the medical tourism market was expected to grow further as the majority of medical tourists would come to seek curative treatment rather than procedures for asethetic purposes.

“Fortunately or unfortunately, people always get sick no matter how healthy or unhealthy the economic climate is, so there is always demand for hospitalisation and as most people have insurance policies they are able to file claims for treatment,” he said.

Cheaper flights, hotel rates and medical services in Malaysia were also factors to attract international patients seeking better quality but less expensive medical services, Rowley said.

“With a 16% increase in the number of medical tourists early last year, this international accreditation will play an important role in further amplifying that percentage this year,” he said.

Currently, international patients contribute 30% to its business and locals 70%.

Prince Court has also invested in the Total Hospital Information System software that helps in managing patient information from admission to discharge making it a seamless operation.

Through its collaboration with the Medical University of Vienna, the hospital also aims to be at the forefront of establishing innovative telemedicine, telepathology, teleradiology and telecytogenetics services in Malaysia.

Rowley said that with an additional 2.4ha of land opposite the hospital, it could be expanded to cater to rising demand in the future.

The hospital, wholly-owned by Petroliam Nasional Bhd, currently has 300 beds, of which 77 beds have been opened, 10 operating theatres and 63 medical consulting suites. – Bernama

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