AFTER more than 50 years of delivering skincare products and cosmetics to users in over 140 countries, French beauty brand Clarins is finally venturing into fragrances.
The perfume market – famously fickle and characterised by ever-unpredictable trends – is full of risks but Clarins seems to be eagerly sniffing for opportunities even as it treads into this new territory. The company has invested heavily in its first two fragrances, named Par Amour and Par Amour Toujours.
