MALAYSIA Airlines (MAS) has signed an agreement with Eurostar to cross sell tickets for high-speed train services between Britain and France.
MAS Europe-bound passengers can now include reservations for the rail service in their flight tickets. Eurostar operates high-speed rail services between London’s Waterloo/Ashford international station and France’s Paris Gare du Nord and Disneyland stations and Belgium’s Brussels Midi station.
The rail service links Britain with continental Europe via the undersea tunnel that runs under the English Channel. Eurostar’s service brings passengers directly into the city centre. But air travellers still need to use other land transport to reach the city centre.
The Eurostar tie-up is the third fly/rail facility MAS is offering its passengers. Its other tie-ups are with Express Rail Services in Kuala Lumpur and Germany’s Deutsche Bahn.
Eurostar airline partnership manager Karen Johnson said travel between London and Paris was cheaper and more convenient by train than by air.
ELAINE ANG adds from Kuala Lumpu that OSK Research senior analyst Chris Eng sees the tie-up between MAS and Eurostar as a venture that would benefit the national carrier.
“London is a big destination for MAS, so the cross-selling of tickets should have a positive impact on the airline. The agreement will also provide MAS with a greater marketing presence,” he said.
Eng expects the cross-selling of tickets with Eurostar to be targeted especially at the northern hemisphere summer holiday season.
“We should see some impact on MAS' results by the second quarter ending Sept 30, which coincides with the northern hemisphere summer holiday season,” he said.
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