Fan base a ready market for MU


  • Business
  • Wednesday, 13 Oct 2004

WITH 3.5 million supporters in Malaysia alone, the world's richest football club, Manchester United PLC (MU), is keen to turn its English football fan base in Asia into consumers of its products and services. 

One of the potential business enterprises will be telephony services, including mobile phone downloads and short message service (SMS), according to David Farrow, deputy managing director of Premier Consulting, which is the exclusive business consultant of Manchester United. 

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