Marrybrown to enter new W. Asian countries, expand outlets in UAE

DUBAI: Malaysia's home-grown halal fast food chain, Marrybrown, plans to enter four new West Asian countries this year while its network in the United Arab Emirates (UAE) will have five more outlets.  

The countries targeted for expansion were Saudi Arabia, Kuwait, Qatar and Oman, said Marrybrown Fried Chicken Sdn Bhd managing director Nancy Liew. 

The company currently has 126 outlets in Malaysia, China, India, Sri Lanka and the UAE. 

“We are exploring possibilities of expanding the Marrybrown network across West Asia, but the focus is mainly on the Gulf Cooperation Council countries this year,” Liew told Bernama her e recently. She said several potential franchisees in the targeted countries had expressed interest in Marrybrown but the company would only select strong partners “capable of developing multiple units.” 

“We have 10 outlets in south India and they are doing very well. There is potential for business in other parts of India because it is a big country,” she said. 

On China, she said the country had become the world's “hot new market for franchising.” 

Indonesia, Bangladesh and Pakistan, the three large halal food markets, are also on Marrybrown's priority list for future expansion. – Bernama