HOT on its pursuit to revitalise its brand image, McDonald's Corp has embarked on a the new campaign to further strengthen and expand its market share amidst the highly competitive fast food service retailing industry.
The world famous Golden Arches officially kicked off the “i'm lovin' it” campaign in Munich, Germany on Sept 2 to mark a new marketing approach aimed at invigorating and “energising” the McDonald's brand as well as making it appealing to customers globally.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
