Crossing the cultural divide

IN this era of the globalised economy, it pays for businesses, especially those with international concerns, to know about cross-cultural management. 

When you make a mistake in social etiquette, chances are you will be forgiven for your faux pas because you are a foreigner and your hosts understand that you might have made the error inadvertently, says Sheida Hodge, a consultant in cross-cultural and international business management.