Crossing the cultural divide


  • Business Premium
  • Sunday, 04 May 2003

IN this era of the globalised economy, it pays for businesses, especially those with international concerns, to know about cross-cultural management. 

When you make a mistake in social etiquette, chances are you will be forgiven for your faux pas because you are a foreigner and your hosts understand that you might have made the error inadvertently, says Sheida Hodge, a consultant in cross-cultural and international business management. 

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