Hooked on a profitable line


A FEW years ago, there were those who thought engineer Danesh Pannirselvam was crazy when he voiced his plans to market “unheard of” communications technology such as VoIP (Voice-over Internet Protocol – the transmission of telephone calls over a data network like one of the many networks that make up the Internet). Now VoIP has become common practice and, consequently, Danesh is vindicated. 

One person who listened to him at that time was A.Sritharan, a business management graduate who had worked in the telecommunications industry. Recognising the potential in Danesh's ideas, the two got together in 1999 and Asia Telecoms (AT) was born. 

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