Spritzer to create new niche products


IN today's unforgiving business climate, many mineral water producers are scrambling to get their bearings. With earnings being clobbered by competition and poor sales, many a beleaguered company has faded into oblivion. From over a 100 manufacturers to the current 10, this creates some depressing math for those in the business.  

Nevertheless, the same cannot be said of Malaysia's largest natural mineral water manufacturer, Spritzer Bhd. After 15 years in the water business, the group is still holding its number one spot with 26 per cent of the fast growing Malaysian water market.  

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