MALAYSIAN businesses need to be more aggressive in raising their level of productivity, as well as find their niche in global markets, said National Economic Action Committee (NEAC) secretariat head Dr K. Govindan.
This will not only help Malaysian businesses to compete effectively in the global market environment but also allow them to seek better pricing power globally, Govindan said in a presentation at the Malaysia Strategic Outlook 2003 conference organisedby the Asian Strategy & Leadership Institute (ASLI) in Kuala Lumpur yesterday.