SISTEM Televisyen Malaysia Bhd (TV3) is nothing short of happy with the strides that it has made turning its television rating around following moves to improve content and operational efficiency over the last 12 months.
Yet, even as it basks in this knowledge, the broadcasting company is cognizant of the fact that it would be pure folly to assume that it can sustain its current top position in the non-Malay segment by leaving things as they are.
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