KUALA LUMPUR: Malaysia recorded about RM89.4 million in potential sales during its participation in the Franchise and License Expo Indonesia (FLEI) 2026 held in Jakarta from May 7-10, said Malaysia External Trade Development Corporation (MATRADE).
In a statement today, MATRADE said the Malaysian delegation to FLEI 2026 was organised by the agency in collaboration with the Ministry of Entrepreneur and Cooperatives Development (MECD) and Perbadanan Nasional Bhd.
It said the trade show recorded more than 300 business meetings organised by MATRADE Indonesia between Malaysian franchise brands and Indonesian business partners.
"In addition to the scheduled business meetings, several participating companies also conducted separate discussions with prospective investors and strategic partners, reflecting strong market interest in establishing joint ventures and long-term collaborations,” it said.
MATRADE said one of the outcomes from the event involved Malaysian company ILUVQURAN, which is expected to sign a memorandum of understanding with an investor following discussions held during FLEI 2026.
Malaysia’s Trade Commissioner in Indonesia Suresh Kumar said Indonesia remained a key market for Malaysian franchise brands due to its large consumer base and growing demand for food and beverage, education, and lifestyle businesses.
"The encouraging response received during FLEI 2026 reflects the strong demand for quality, affordable and scalable business concepts from Malaysia.
"We see growing opportunities for Malaysian brands to establish long-term partnerships and expand their footprint across major Indonesian cities,” he said.
MECD’s entrepreneurship empowerment and monitoring division under-secretary Norli Karim said 10 Malaysian companies took part in the trade fair to expand their presence in the Indonesian market.
"This year, 10 selected Malaysian companies from various sectors, namely Artivo, Findbulous, ILUVQURAN, Mee Hiris China Muslim, Midyson, Bonda, Dsara Fried Chicken, 1901, Dapur Mama Original Nasi Kukus and Ar-Rahn, participated in the event,” she said. - Bernama
