Claire Organics marked its 14th anniversary with “A Celebration of Self-Claire,” a two-day event held on 10 and 11 October 2026 at its flagship store in 1 Utama Shopping Centre.
The event welcomed media, influencers, loyal customers and eco-conscious advocates to celebrate 14 years of Kind Beauty. Centred on the idea that caring for ourselves matters as much as caring for others, the anniversary encouraged guests to slow down, reconnect with their well-being and make self-care part of everyday life.
Guests took part in a complimentary DIY Room Spray Workshop, where they could bring an empty Claire Organics container and give it a new purpose by crafting their own room spray. The activity reflected the brand’s commitment to mindful consumption and sustainability.
The celebration also featured anniversary promotions, lucky draws, new product launches and an early preview of Claire Organics’ Christmas gift sets.
New products for everyday self-care
As part of the “Self-Claire” celebration, Claire Organics introduced four products: Comforting Soothing Lotion, Lemongrass Calming Scrub, Lemongrass Calming Soap and Soother Body Oil. Designed to complement everyday routines, the new products invite customers to make time for simple moments of care—from a refreshing shower to a mindful body-care ritual.
Soother Body Oil was among the event’s key launches, extending the brand’s Soother range into a new format. The launch builds on the popularity of the original Soother Balm, which Claire Organics says has sold more than one million units and received ASEAN Records recognition for its sales achievement.
Claire Organics also unveiled its Christmas gift sets ahead of the holiday season, with exclusive promotional offers available during the launch. The sets are intended to make self-care a thoughtful gift for loved ones—and a reminder that taking time for oneself is an important part of well-being.
“Sometimes, we get so caught up in taking care of others that we forget to take care of ourselves,” said Claire Organics founder Louise Chu. “To me, Self-Claire is a reminder that self-care is not selfish. It is about slowing down, being kind to ourselves, and giving ourselves the love we deserve. As we celebrate 14 years of Claire Organics, I hope our journey continues to inspire everyone to embrace kindness—not just towards others and the planet, but towards themselves, too.”
Claire Organics said it remains committed to making self-care more accessible through thoughtful products, community experiences and sustainability initiatives.
