MANILA: Queen of All Media Kris Aquino marked her official return to the limelight after she was introduced as streaming platform Netflix’s Chief Head of Insight and Kontent Analysis, or “CHIKA” in short.
The streaming platform announced this through a clip released on its social media pages on Friday, Aug. 7.
The more-than-two-minute video shows the veteran TV host-actress sharing her insights on several local titles on the platform with an editor named Earljohn, who then executes her creative directions.
“Ano itong pasabog ni madam?! Kris Aquino is Netflix’s C.H.I.K.A. (Chief Head of Insight and Kontent Analysis) with some bonggang upgrades to local shows, Krissy style,” the caption reads.
In an earlier post shared by the platform, Aquino spoke about the role and why she was qualified for it.
“With my 40 years of experience in commercials, TV, the movies, and—let’s be honest, I was the very first to do online vlogging. This job is meant for me,” she said.
The original headline, “Kris Aquino returns to the spotlight, takes on Netflix’s ‘CHIKA’ role”, is clear but slightly awkward because “returns to the spotlight” and “takes on” make the headline feel longer than necessary. “Kris Aquino returns to spotlight in Netflix’s ‘CHIKA’ role” is more concise and follows a cleaner news-headline structure while retaining the original meaning. - The inqurier/ANN
