Malaysian veteran star Khatijah Ibrahim's home-made sauce, 'Sos Cili Pedas Ibu' making a mark in Brunei

BANDAR SERI BEGAWAN: After being away from Brunei for some time, renowned Malaysian singer, actress and Chairman of Persatuan Karyawan Malaysia, Datuk Khatijah Ibrahim, was delighted to reunite with her fans through an exclusive Meet & Greet session at the Brunei Consumer Fair & Trade Expo 2026 while also introducing her signature product, the homemade 'Sos Cili Pedas Ibu'.

Her participation marks another significant milestone in strengthening Malaysian homegrown brands in the Brunei market while providing fans with the opportunity to meet one of Malaysia's most celebrated entertainers, who has contributed to the entertainment industry for more than four decades.

Throughout the five-day expo, visitors can enjoy a variety of exciting activities, including meet-and-greet sessions with Khatijah Ibrahim, photo opportunities, autograph sessions, and product sampling of Sos Cili Pedas IBU, a premium Malaysian chilli sauce renowned for its rich flavour, balanced spiciness and versatility with a wide range of dishes.

According to Khatijah, this visit is especially meaningful as she has long missed her loyal fans in Brunei, who have continuously supported her throughout her artistic journey.

"I truly miss meeting my fans in Brunei. It has been a long time since we last met, and I am incredibly excited to be back. The love and support from my Brunei fans have always held a special place in my heart.

"At the same time, I am proud to introduce Sos Cili Pedas Ibu, which is now available in more than 70 supermarkets and retail outlets across Brunei. I sincerely hope this Malaysian-made product will continue to be embraced by consumers here," she said.

Sos Cili Pedas Ibu is a product by IBU Heritage, produced using high-quality ingredients and authentic Malaysian flavours. The brand continues to gain strong market acceptance in both Malaysia and Brunei while steadily expanding its distribution network across the region.

Members of the public are invited to visit the Brunei Consumer Fair & Trade Expo 2026 to meet Khatijah in person, enjoy exclusive promotions, and experience the delicious taste of 'Sos Cili Pedas Ibu'.

This participation reflects Ibu Heritage's ongoing commitment to bringing Malaysian-made products to the international market while strengthening the close relationship between Malaysia and Brunei through food, entrepreneurship and the arts.

Ibu Heritage is a Malaysian food and beverage company dedicated to producing premium products inspired by authentic Malaysian recipes. Its flagship product, Sos Cili Pedas Ibu, is crafted using high-quality ingredients with a strong emphasis on premium taste, product quality and customer satisfaction. The company continues to expand its presence across regional markets while proudly promoting Malaysian-made products internationally