Malaysian coffee lovers are in for a treat. Lavazza coffee, among the best-known in the world, is now embarking on a journey to introduce the world-class Italian taste and contemporary lifestyle technology to the region of South-East Asia.
And coffee lovers in Malaysia are invited to embark on a unique Italian coffee journey as Lavazza, in collaboration with aura+, officially launches the Lavazza Pop Up Shop at Mid Valley Megamall, Centre Court, Ground Floor. Running from June 22 to 28, the week-long activation combines authentic Italian coffee culture with modern lifestyle innovation.
The VIP launch event welcomed distinguished guests and partners, including representatives from Lavazza Asia, AEON Retail Malaysia, the Embassy of Italy, the Italian Chamber of Commerce, Dankoff Coffee Specialist, AIT Fine Food, members of the media, and content creators. The event was officiated by Philip Ng, Sales Director of Lavazza Asia, and marked the official launch of Lavazza's latest capsule collection, Tales of Italy Roma and Tales of Italy Napoli.
Philip said: "More and more coffee lovers in this region are excited by the European coffee style of drinking, and Lavazza aim to be among the frontrunners of introducing the famous Italian coffee taste to them. We are not competing with the local style of coffee lovers. Instead, we are just giving them more choices to enjoy many different types of coffee. It is also a lifestyle product which many young people in this region also love the taste of Italian coffee."
The launch also highlights the collaboration between Lavazza and the aura+ Java One Capsule Coffee Machine, bringing together world-class Italian coffee and contemporary lifestyle technology. Visitors can enjoy an exclusive promotional bundle priced at RM499 (RRP RM907), which includes the aura+ Java One Espresso Coffee Machine and 8 boxes of Lavazza capsules.
Special Promotions include Purchase 3 boxes of capsules (or spend RM60 and above) and receive a collectible Lavazza keychain; purchase 5 boxes of capsules and receive a Lavazza assorted capsule pack; and purchase 8 boxes of capsules (or spend RM160 and above) and earn a chance to participate in the Spin the Wheel.
The launch of the Tales of Italy collection reflects Lavazza's commitment to celebrating the rich traditions and regional coffee cultures of Italy while making authentic Italian espresso experiences more accessible to consumers. Coffee enthusiasts, casual coffee drinkers, and lifestyle seekers alike are invited to discover this immersive experience where coffee meets modern living.
For the record, Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today, the Group is one of the leading players on the global coffee scene, with turnover of over 3 billion Euros and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.
The Group is active in all business sectors and has operations in 140 markets. Its global presence is the result of almost 130 years of growth, and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, to continue to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.
Lavazza Group has revolutionised coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success - the coffee blend - to the first espresso sipped in space and the dozens of industrial patents.
“Awakening a better world every morning” is the corporate purpose of Lavazza Group, to create sustainable value for shareholders, collaborators, consumers, and the communities in which it operates, combining competitiveness with social and environmental responsibility.
The Aura+ Java One Espresso Coffee Machine, expertly endorsed and co-promoted with Lavazza, brings a touch of simple luxury to your everyday life. It features two brewing modes—espresso (30 ml) and lungo (80 ml)—both easily operated at the touch of a button.
Thanks to its advanced flavour extraction technology, each cup delivers a rich, aromatic and silky-smooth experience that truly embodies the distinctive aura+ difference. Elegantly designed for ease of use, this Nespresso®-compatible machine ensures that great-tasting coffee becomes a daily indulgence.
Tales of Italy also celebrates the rich coffee culture and unique stories of Italy's most iconic cities. Each blend is carefully crafted to capture the character, atmosphere, and spirit of its destination, bringing a taste of Italy closer to every cup.
Tales of Roma celebrates the timeless elegance of Rome with a smooth and balanced blend featuring notes of dark chocolate and hazelnut. Tales of Napoli pays tribute to Naples' rich espresso heritage with a bold and full-bodied blend highlighted by cocoa and caramel notes.
