VitaHealth, a trusted name in health supplements, has officially launched its landmark “Pilih Halal, Pilih VitaHealth” initiative. This campaign strengthens consumer confidence by highlighting the brand’s comprehensive range of health supplements certified by Jabatan Kemajuan Islam Malaysia (JAKIM).
By maintaining strict Halal governance across every stage of the value chain, from raw ingredient sourcing and formulation to manufacturing, packaging, and logistics, VitaHealth ensures top-tier quality control and complete regulatory compliance.
Held at Atas Cafe, Kota Bharu, the campaign was launched by Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia & Singapore), and Foo Hwei Jiek, Trading Director of Watsons Malaysia.
The launch was witnessed by Kelantanese Dikir Barat singer Mohamad Hafizzudin Md Yusof and Islamic preacher Muallim Muda Shamsul Aiman.
Officiating the launch, Dr Beh stated that the “Pilih Halal, Pilih VitaHealth” initiative reflects the brand’s core responsibility to uphold Halal integrity at every operational level. "Halal is not solely about religious observance," Dr Beh emphasised.
"It is a globally recognised benchmark of safety, cleanliness, transparency, and rigorous quality control. These uncompromising standards deliver absolute peace of mind not only to Muslim consumers, but to all Malaysians who prioritise product safety and efficacy."
This leadership in Halal excellence was recently validated when VitaHealth clinched the Platinum SOBA Best Halal Product Award.
This accolade cements VitaHealth’s industry credibility and reinforces the deep trust consumers place in the brand. It stands as a powerful testament to a sustained commitment to safety, transparency and product integrity across its supplement range.
Backed by more than 70 years of consumer trust, VitaHealth delivers a comprehensive range of JAKIM-certified Halal supplements tailored for diverse life stages and health needs.
Through rigorous quality control and strict compliance with Halal and regulatory standards, the brand consistently reinforces its position as a trusted, everyday health partner for all Malaysians.
This strategic collaboration between VitaHealth and Watsons significantly enhances nationwide accessibility to certified Halal supplements, directly addressing the growing consumer demand for premium health products that are both highly effective and perfectly aligned with community values.
“As the No.1 health and beauty retailer, Watsons is committed to building a trusted retail environment that prioritises quality, transparency and consumer confidence. Our collaboration with VitaHealth reflects our shared responsibility to provide accessible Halal-certified health solutions that meet the evolving needs of Malaysian consumers.
"We are honoured to partner with brands that uphold high compliance standards while supporting healthier communities,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health & Beauty Asia, AS Watson Group.
Available at Watsons stores across the country, the VitaHealth Halal-certified supplement range ensures that premium, reliable health solutions are always within reach, offering Malaysians continued confidence in their daily wellness journey.
Founded in 1947 as a retail pharmacy, VitaHealth has grown to become one of the leading health supplement brands in the region. An Australian-owned brand, and subsidiary of Vita Life Sciences, an Australian-listed healthcare company, VitaHealth operates with global quality standards while serving diverse communities across the region.
