PHNOM PENH: A multinational group of individuals has drawn widespread online attention after showcasing Khmer traditional clothing at Angkor Wat. Their move highlights what some people are calling a growing trend of foreigners actively promoting Cambodia’s cultural heritage, despite some criticisms from netizens of Thailand.
The images, featuring participants from Europe and the Caribbean alongside Cambodian nationals dressed in ornate silk ensembles, have been widely shared across several platforms, with many viewers praising the effort to elevate Khmer identity on the global stage.
For Jonathon Holdsworth, who has lived in Cambodia for more than seven years, the motivation is clear: to counter misconceptions and present what he describes as the “real Cambodia” to international audiences.
“I get comments every day from other countries, they are sometimes very rude,” he said. “But I won’t let that stop me from showing what I see here and what I know to be true.”
Holdsworth acknowledged that traditional Khmer attire can be complex to wear but stressed that the learning process is part of appreciating the culture.
He also underlined the importance of documenting and sharing Cambodian heritage through digital platforms, including articles, blogs and international collaborations.
Cambodian participant Pich Sokunthea said promoting traditional clothing goes beyond aesthetics.
“It’s not just about fashion — it’s about preserving our identity, culture and history,” she said.
“When I wear and share these outfits, I feel proud to represent where I come from and to show the world how rich and elegant Khmer culture is,” she added.
She explained that their efforts are also aimed at encouraging younger generations to value and continue traditional practices amid rapid modernisation.
Foreign participants involved in the initiative were quick to note that their participation is rooted in respect, rather than appropriation.
Rachael, an English teacher from Ireland, said her country’s own experience with cultural loss shaped her perspective.
“In Ireland, many traditions were almost lost and are now being revived, so I understand how important it is to keep culture alive,” she explained.
“I wanted to experience this with my friends and share something meaningful from the country I now call home,” she said.
She emphasised that her intention is not to engage in regional cultural disputes, despite occasional critical comments online.
“Many countries in South-East Asia share similarities because of history and geography,” she said. “Culture should bring people together, not create negativity.”
Similarly, Abigail Gittens said she remains unfazed by criticism, noting that cultural overlap across the region should be a source of unity rather than division.
“I’m not afraid of negativity,” she said. “I see shared roots across Southeast Asian cultures, and it’s disheartening when that leads to division instead of connection.”
The trend reflects a broader shift in how Cambodia’s cultural identity is being promoted globally, with social media increasingly serving as a platform for both locals and foreigners to showcase traditions ranging from classical dance to ceremonial dress.
Such grassroots cultural promotion can act as a form of “soft diplomacy”, helping reshape international perceptions of Cambodia beyond stereotypes tied to its past.
However, the participants’ experience also highlights the challenges of navigating online spaces where cultural narratives can become contested.
Despite this, they say the overwhelmingly positive response from Cambodians has reinforced their commitment.
“The kindness and support from Khmer people mean far more than any negative comments,” Gittens said. “I’m proud to celebrate Cambodian culture in my own way.” - The Phnom Penh Post/ANN
