‘No more rip-off’: South Korea moves to end unfair pricing amid concern over negative image among tourists

Most complaints in South Korea involve unfair taxi fares. Taxi drivers caught overcharging passengers will face an immediate 30-day licence suspension even on a first offence, part of a strengthened “three-strikes” system that can lead to permanent licence revocation. - The Korea Herald/ANN

SEOUL: South Korea on Feb 25 signalled a shift away from a visitor-volume strategy, unveiling measures to encourage repeat visits by tackling price gouging and unfair practices affecting international travellers.

The initiative reflects growing concern that negative first impressions – ranging from inflated hotel rates to taxi overcharges – could undermine the country’s rising global appeal through K-pop, film and streaming content.