Seoul named favourite city by Gen Z, millennial travellers worldwide

Seoul’s repeated recognition is a reflection of the city’s growing global appeal, driven by the worldwide spread of Korean culture. - Reuters

SEOUL: Seoul, South Korea’s capital city, which has recently gained further global attention from the success of Netflix's “KPop Demon Hunters,” was named the world’s most beloved city by travellers aged 25 to 40 for the fourth consecutive year, according to results from the 2025 Trazees.

The Seoul Metropolitan Government and Seoul Tourism Organization announced Wednesday (Aug 20) that Seoul won the award for favourite worldwide city, as determined through the votes of readers of the US-based travel media outlet, Trazee Travel.