Industry drivers: Rookie girl group KiiiKiii. Girl groups have historically driven fandom growth and revitalised the market, but this year’s lineup failed to deliver the same impact. — The Korea Herald/ANN
Despite chart-topping hits on Billboard and sold-out world tours across the United States, Europe and South-East Asia, K-pop’s grip on its home turf appears to be slipping.
Industry experts are sounding the alarm over a growing disconnect between the genre’s global success and its dwindling influence at home – particularly as the domestic fanbase, once the engine of the K-pop phenomenon, shows signs of fatigue.
