Recently, third-party data platforms Maoyan and Enlightent released their drama market data rankings for the first half of 2025.
iQIYI’s dramas “Drifting Away” and “Moonlight Mystique” topped multiple rankings, with several other productions entering Enlightent’s Top 20 cumulative effective plays chart, showcasing the comprehensive strength of iQIYI’s high-quality and diverse content.
iQIYI Suspense Theater drama “Drifting Away” topped four major lists, including Maoyan’s average effective plays per episode, Enlighten’s average plays during its peak airing period, average V7, and average V30.
According to Maoyan, “Drifting Away” reached an impressive 93.361 million average effective plays per episode. Enlightent data further indicates the drama surpassed 30 million average plays for V7 and exceeded 50 million for V30 during its peak period.
Centered around police persistently pursuing justice and tracking a criminal over a decade, the drama gained enormous attention, becoming the first iQIYI Suspense Theater production to surpass a popularity index of 10,000.
“Moonlight Mystique,” a costume fantasy drama from iQIYI Heartbeat Theater, secured the Maoyan total effective plays championship with 1.968 billion cumulative effective plays.
Praised for its distinctive character designs, innovative visuals, and unconventional storyline, it represents a significant breakthrough for costume dramas in the first half of the year.
Enlightent data also shows iQIYI has eight dramas in the Top 20 cumulative effective plays chart:“Moonlight Mystique,”“The Demon Hunter's Romance,”“Northward,”“Drifting Away,”“FEUD,”“Unbreakable Ⅱ,”“Love in Pavilion,” and “Love of the Divine Tree.”
Furthermore, Enlightent rated ten of iQIYI’s dramas as S+ level, including “The Best Thing,”“Watch Your Back,”“Breaking the Shadows,”“A Life For A Life,” and “A Dream Within A Dream,” positioning iQIYI as the platform with the most listed dramas. This collective effort solidifies iQIYI’s strong content matrix.
Meanwhile, numerous classic iQIYI dramas continue demonstrating significant long-tail effects. Enlightent’s effective play club listed influential dramas since 2017, and iQIYI led with the most productions.
Among the 12 dramas exceeding 10 billion effective plays, seven were from iQIYI, including “The Knockout” and “Go Go Squid!” In the 34 dramas surpassing 5 billion effective plays,14were iQIYI’s, such as “A Lifelong Journey,”“My Heroic Husband,”“iPartment 5,” and “The Thunder.”
Additionally, out of 53 dramas averaging over 100 million effective plays per episode,24were iQIYI hits, including “New Life Begins,”“Love Between Fairy and Devil,”“Forever and Ever,” and “If There is No Tomorrow.” This illustrates the lasting appeal and enduring value of iQIYI’s high-quality content.
Upcoming iQIYI dramas include “Justifiable Defense,”“Coroner's Diary”and “The Journey of Legend,” covering judicial cases, ancient detective mysteries, and youthful martial arts themes, further catering to audience demand for the summer viewing season.'
