Collaboration between Brunei and Sabah boosts regional air connectivity, tourism

(Left to right) Sabah Tourism Board Chief Executive Officer Julinus Jeffery Jimit, State Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai, Minister of Tourism, Culture and Environment of Sabah Datuk Seri Panglima Christina Liew and Royal Brunei Airlines CEO Captain Sabirin bin Haji Abdul Hamid during the signing ceremony. - Royal Brunei Airlines via BB/ANN

KOTA KINABALU: The Sabah Tourism Board (STB) formalised a strategic partnership with Royal Brunei Airlines (RB) through a memorandum of collaboration (MoC) signing on Monday (June 30), aimed at enhancing regional air connectivity and strengthening tourism flows between Sabah, Brunei and key international markets.

The MoC was signed following an earlier engagement on January 15, where STB Chief Executive Officer (CEO) Julinus Jeffery Jimit and RB CEO Captain Sabirin Abdul Hamid exchanged views on shared tourism aspirations and collaborative potential.