Global Hallyu trends: K-pop still reigns, K-food gains momentum

BTS (Big Hit Music) - The Korea Herald/ANN

SEOUL: Global trends show interest expanding beyond BTS and Blackpink to kimchi, mukbang and Buldak ramen.

While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday (Feb 25).