Xiaohongshu: The Chinese app transforming Malaysia’s tourism landscape

Tourists walk past a mural featuring the Malaysian national flag in Kuala Lumpur. -Photo: EPA-EFE via SCMP

BEIJING: As TikTok continues its meteoric rise towards global domination, another Chinese app is quietly capturing attention in Malaysia.

Xiaohongshu – or “Little Red Book” – may have its roots in e-commerce, but it is reshaping how young, Mandarin-speaking Malaysians connect with both their roots and the broader world.