BANGKOK: Thai telecom carrier Jasmine International Pcl agreed to pay as much as US$560 million for rights to broadcast English Premier League football, seeking to attract customers to its streaming business.
The company got exclusive rights for live Premier League and FA Cup matches in Thailand, Laos and Cambodia for at least three seasons starting from 2025, according to its exchange filing late Monday. The contract can be extended to as long as six seasons if the company receives written notification from the rights holder by Dec 1, it said.
