An unassuming denim hub

Everlasting blues: Pairs of jeans flapping over Jeans Street in Kojima. (Inset) Okamoto showing how he dyes the threads in indigo for denim at Momotaro Jeans. — AP

DENIM, that “All-American” fabric, is all about being Japanese in the town of Kojima, where the main road is named Jeans Street, with real pairs of pants flapping like flags overhead.

Some would call this spot in south-western seaside Okayama Prefecture a mecca of jeans, where fans from around the world make pilgrimage.