Packs of rice on a conveyor belt in Tan Long rice mill in the Mekong Delta province of Tien Giang. — VNA/VNS
SINGAPORE: Vietnam continued to be the top source of rice in Singapore, with over S$73.4 million (US$54.6 million) worth of rice shipment to the nation during January-June, a year-on-year surge of 54.67 per cent.
Statistics from the Vietnam Trade Office in Singapore showed that export turnover of glutinous rice to the city-state rose more than five fold to S$8.9 million broken rice shot up 187.3 per cent to S$1.5 million, and milled or husked fragrant rice soared 161.35 per cent to S$27.27 million.
Meanwhile, earnings from white rice witnessed a slight increase of 1.91 per cent to S$34.5 million, while revenue from regular brown rice fell 51.2 per cent to 102,000 SGD.
Vietnamese rivals, Thailand and India, sold some S$70.73 million and S$58.41 million worth of rice to the nation.
Singapore’s increasing rice import is attributable to India’s rice export ban, and the country’s tourism recovery. During the six-month span, it spent nearly S$224.5 million on rice purchase, up 13.62 per cent year-on-year.
According to Vietnamese trade counseller Cao Xuan Thang, major competitors of Vietnam in the Singaporean market, namely Thailand, India and Japan, have paid due attention to enhancing their product images, while Vietnamese firms have had no large-scale promotion campaign.
He stressed that Vietnamese exporters must strive to improve their competitive edge as well as rice quality, given the strict management of the rice market by the Singaporean government.
The signing of agreements and commitments at the governmental level regarding rice supply will contribute to stabilising Vietnamese rice shipment to Singapore, he suggested.
In the first three months of this year, Vietnam for the first time surpassed India and Thailand to become the largest rice exporter to Singapore by shipping S$36.15 million worth of rice, an increase of 80.46 per cent over the same period in 2023. — Vietnam News/ANN
