Image from Khmer Times
PHNOM PENH (Khmer Times): With the power of artificial intelligence creating revolutionary upheavals across the spectrum, the tourism and hospitality sector is no exception. AI is transforming the way businesses and tourism establishments operate in ways never considered possible.
The report, ‘AI Landscape in Cambodia: Current Status and Future Trends’ by the Ministry of Industry, Science, Technology & Innovation (MISTI) sheds light on the government taking the stock of the evolution being unleashed by artificial intelligence (AI) in the country.
Handling and analysing vast amounts of guest data raises concerns about data privacy and cybersecurity, said Randy Fadlila Nasser, Marcom Manager, Novotel Phnom Penh BKK 1. This may require robust measures to protect sensitive information. Staff may require training to adapt to AI technologies, and there might be resistance or fear of job displacement, as reported in Khmer Times.
With ongoing advancements in AI technology, the horizon for innovation in hospitality continues to expand, promising exciting developments and new opportunities for hotels and guests alike, said Jeremie Clement, General Manager, Peninsula Phnom Penh.
AI is not yet a replacement for human editing, instead it should be used as a tool to help streamline processes, said William Lake, co-owner of Olive & Lake.
From my experience, running a marketing agency, AI has proved invaluable in managing multiple social media accounts, acting as a powerful tool that enhances productivity, said Clemy Balasoto, Owner of Phoenix Lab Asia. It has enabled me to achieve up to a 50 percent increase in productivity by saving time otherwise spent on mundane tasks.
AI can analyze guest data to provide personalized recommendations, such as tailored travel itineraries or dining suggestions based on preferences, said Animesh Patnaik, Business Research Specialist, CSM Tech. From writing SEO optimized content, to rate optimization, to customer care automation, AI is versatile and in full expansion.
AI is also present in hospitality operations as add-ons to PMS systems used to automate housekeeping and room allocation processes among many others, said David-Jaya PIOT, Président of the Cambodia Hotel Association, Siem Reap Chapter.
