HANOI (Bernama-VNA): Hanoi will implement measures aimed at attracting foreign visitors in 2024, focusing on such key markets as Northeast Asia, the European Union, and the United States, the municipal Department of Tourism said Friday.
Among measures to be taken are developing more tourism products, including experiential tours linked to heritage, relic sites and traditional villages, as well as culinary; meetings, incentives, conferences and exhibition (MICE) , healthcare, river, and agro tourism, Vietnam News Agency (VNA) reported.
The capital city will also explore emerging and potential markets, including India, halal countries, South America, and Australia.
The city is concentrating efforts on increasing tourist spending and extending the duration of stays, particularly concerning foreign travellers, it added.
This year, Hanoi aims to welcome approximately 27 million visitors, including 5.5 million foreigners, up 9.2 per cent and 16.4 per cent year-on-year, respectively.
The total revenue from tourism is expected to reach around Vietnam$ (VND) 103.74 trillion (US$4.22 billion), an annual increase of 11.1 per cet. The average occupancy rate of accommodation facilities and hotels is targeted at 62 per cent. - Bernama-VNA
