K-Pop's Hybe, behind BTS, acquires Latin music label

The Hybe Co. headquarters in Seoul, South Korea. — Bloomberg

SEOUL (Reuters): South Korea's largest music label Hybe Co, behind K-Pop supergroup BTS, said on Monday (Nov 13) it acquired the music label of Spanish-language media company Exile Content in its first major foray into the Latin music market.

Hybe said it acquired Exile Music, is setting up a Latin America unit for artist management and talent discovery, and considering incorporating the K-pop business methodology typified by lengthy, competitive artist training and development to the Latin genre in the long-term.