High demand: Ice bath product provider Tundra Ice Bath has seen a 300% increase in sales from Q1 to Q2 in 2023. — The Straits Times/ANN
When influencer Chow Jia Hui took her first dip in an ice bath at a local wellness centre, she was utterly stunned by the frigid water.
“I felt a pain jolt throughout my body, yet I fought the knee-jerk reaction to hop right out of the bath, and my first attempt lasted a grand 13 seconds,” said the 26-year-old.
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