New face of sales: Monica Amadea (centre), owner of a TikTok sales channel called Monomolly, and her employees offering merchandise through a TikTok livestream in Jakarta. — AFP
Livestreamer Christine Febriyanti stood in a room crammed with clothes in Jakarta, hawking colourful garments to hundreds of viewers on a TikTok livestream for a local fashion brand.
“For the Vitamin C kind of girls, you’ll fulfil all of your nutrient needs with these orange pants,” the 25-year-old told the sales session.
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