TikTok, ka-ching! Livestreamers cash in on app

New face of sales: Monica Amadea (centre), owner of a TikTok sales channel called Monomolly, and her employees offering merchandise through a TikTok livestream in Jakarta. — AFP

Livestreamer Christine Febriyanti stood in a room crammed with clothes in Jakarta, hawking colourful garments to hundreds of viewers on a TikTok livestream for a local fashion brand.

“For the Vitamin C kind of girls, you’ll fulfil all of your nutrient needs with these orange pants,” the 25-year-old told the sales session.