30 from Singapore on Forbes’ 30 Under 30 Asia 2023 list

(From left) King of Fried Rice founder Lester Li, 25, Greywing chief technology officer Hrishi Olickel, 28, and singer Shye, 20, are among Forbes' 30 Under 30 from Singapore. - ST FILE, GREYWING

SINGAPORE (The Straits Times/Asia News Network): Rachael De Foe was not happy with her career options in the communications sector, so she started her own company in 2020.

The 28-year-old Singaporean developed the strategic communications practice Redefy after recognising how reputation-building for start-ups and venture firms differed greatly from the public relations needs of mature technology companies.